Are you Driven?

Welcome to the University of Minnesota's Driven to Discover^SM communications site. Driven to Discover is a new way of talking about the University, a way that ignites the public's interest and builds support for our mission.

Driven to Discover grew from conversations and consultations with hundreds of people throughout the University system and is about what we do and who we are. This is a movement, one that will focus our efforts, change our vocabulary, and paint a full and robust picture of the University. Driven to Discover connects people with the University in ways that are meaningful and important to them.

This site includes information on incorporating the components of Driven to Discover into your communications. You will find guidelines for using the brand and search bar graphics, color and type specifications, templates for customizing posters, ads and brochures to fit your needs, as well as information on how to order promotional items for your classroom, office or event.

Please check back here for updates, as we will be adding graphics for online use and more in the weeks to come.

Download the Driven to Discover brand and "We are all search engines" campaign standards
(960 K PDF).