Theme and Key Messages

Theme

We are all born with a passion to search, with a fundamental need to discover. At the University of Minnesota, this curiosity is part of our collective DNA. We provide a thriving community for those with an overwhelming drive to teach and to learn, to research and to serve. We also celebrate those whose searches have led to discoveries that have changed the world. At the U of M, we continually inspire the next great generation of innovators and empower each other during our search for knowledge. We are Driven to Discover.

Key Messages

• The University of Minnesota is launching its first-ever comprehensive communications initiative to convey the benefits of a public research university to the state.


• The Driven to Discover communications initiative is part of the "Transforming the U" strategic positioning effort and was created to help the U reach its goal of becoming one of the top three public research universities in the world.


• Recent surveys show that Minnesotans understand and value the U's education mission, but don't fully understand and appreciate its unique role as the state's only public research university. This role is vital to the state's health, well-being and economy, and we have an obligation to help people better understand it.


• Driven to Discover describes the U's mission and communicates our search for knowledge and the drive to share that learning and discovery with our students and the larger community.


• The funds spent on this communications initiative are an investment in building greater public and philanthropic support for the U and its mission.