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We Are All Search Engines: Campaign Overview
The Defining Idea.
How It Unfolds.
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What You Can Do

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What You Can Do

Driven to Discover is a fresh and inspiring way to talk about ourselves. But it's also aimed at delivering real results: helping people better understand the value of the University of Minnesota's education, research and outreach to their lives, communities and world; building support and goodwill for the University and its mission; making the U of M the top choice among the best and brightest students, faculty and staff; securing the legislative and donor support we need to become one of the best public research universities in the world.

You are part of this journey. We will provide you with a communicator's tool kit which includes a style guide, key messages, print templates, creative ideas and information on how to bring Driven to Discover to life in all your communications. The printed kit will be mailed early October for communications directors at all colleges, campuses and administrative units, as well as members of the Communicators Forum. If you do not receive yours, please contact us. The online version and downloadable resources will also be available early October. Already, several colleges have introduced this theme into their recruiting and informational brochures. It's yours to use in ways that serve you best.

Please contact us at discover@umn.edu or call University Relations at 612-624-6868 with questions or ideas for inventive new ways to use Driven to Discover.

 
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