Colors: Print and Web

To promote the University's brand, use maroon and gold as the predominant colors in designs for print and the Web.

Print Colors

Uncoated Paper

Gold: Pantone 116U
Maroon: Pantone 201U

Uncoated Paper (CMYK)

Gold: C:0 M:16 Y:100 K:0
Maroon: C:0 M:100 Y:63 K:29

Coated Paper

Gold: Pantone 136C
Maroon: Pantone 202C

Coated Paper (CMYK)

Gold: C:0 M:27 Y:76 K:0
Maroon: C:0 M:100 Y:61 K:43

Web Colors

For more information on color usage in electronic communications, go to the eCommunication Standards site.

Print Typography

Like color, consistent use of typography helps ensure that we're speaking with one voice. The University's suggested fonts are Frutiger, Helvetica Neue, Hoefler and Times New Roman for print materials.

For Easy Readability

• Use a 10-point type size or larger.
• Limit your use of type treatments (such as bold type, italics and underlining) to three treatments or fewer per publication.
• Use type size to clearly distinguish between headlines, subheads and body copy, and apply those elements consistently.
• Select a headline font that is a sans-serif, such as:
• > Frutiger
• > Helvetica Neue
• Select a body font that is a serif, such as:
• > Hoefler Text Roman
• > Times New Roman

For more information on using typography in a clear, consistent way in all University communications, refer to The Elements of Typographic Style by Robert Bringhurst.