This graphic standards site provides clear, consistent guidelines for using the University of Minnesota wordmark, logos, color and type. It also contains information on electronic standards and resources regarding trademarks, licensing, stationery, publication statements and more.

Graphic standards are vital for any organization and are particularly important for one of the largest universities in the world. We're many things to many people. Using the University's logos and colors cohesively and consistently helps build our identity—and reinforces the many benefits the University provides.

This site is intended for both internal and external users. It was created by University Relations, which is authorized by the Board of Regents to develop and maintain graphic standards that promote and protect the University brand.

Go to the Wordmark and Logos section for information on using the University's logos. They include:

• The wordmark
• The block M
• Goldy Gopher
• The regents seal

Check the Color and Type section for guidelines on applying the colors of the University, plus print and online typographic standards.

Refer to Electronic Standards for information about Web and e-mail templates, policies, and online resources.

See Resources for trademark and licensing guidelines, information on ordering stationery, key statements and logos to include in publications, plus directions to our online style guide.